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Fundamentals of Digital Marketing

Marketing

How to Get The Certificate

Intro to the Digital Garage

Your digital opportunity

Your online goals

Building your online presence

Marketing your online presence

Analyse and adapt

Choosing your online presence

How websites work

Key website ingredients

Websites and your business goals

Make your website easy to use

Website design do s and don ts

Email marketing basics

Your email marketing options

Crafting great marketing emails

Managing successful email campaigns

Measuring success in email marketing

Search engine basics

How search engines work

How search engines see the web

Organic search explained

Paid search explained

Google search console

Intro to search engine optimisation SEO

The importance of an SEO plan

The SEO process

How to choose keywords

Setting realistic SEO goals

Making your web pages search friendly

How other websites can work for you

Cross borders with SEO

Introduction to search engine marketing SEM

The SEM auction

What makes a good keyword

Make your ads stand out

Achieve relevance with good structure

Get the most from your keywords

Fine tune with keyword match types

How to know what s working and what isn t

What is web analytics

Social Media Marketing Guide For Beginners

Search Engine Optimization

Digital Strategy Brand Marketing Workshop

Marketing Automation

YouTube Marketing Training

Google Adwords Training

Content Marketing

Google Ads and SEM and PPC Training

Mobile Marketing

Web Analytics For Beginners

Social Media Marketing Training

Google Tag Manager

iOS Tracking and Analytics Workshop

Google Analytics 4

Google Ads 2021

Google Data Studio for Beginners